I’m referring here to rhetorical device of organizing and presenting topics, words or phrases in groups of threes. Sadly, I neither discovered nor perfected the Rule of Three. But I intend to learn it, practice it and perfect it. (See, I did it right there.)
The Rule of Three enjoys a long history. Writing in the November, 2013 issue of Toastmaster, Washington, D.C.-based speaking consultant Denise Graveline reminds us that the Rule of Three “grew out of the ancient oral storytelling tradition. That tradition is the way we shared information before writing it. Over time, storytellers found that they and their listeners could most easily remember stories structured in three parts, which is why so many fairy tales have triads in them (think three little pigs or three blind mice).” (Id. at 16-17.)
Andrew Dlugan has written extensively on using the Rule of Three in his popular blog Six Minutes. He discusses and gives examples of two special “triad” variants: hendiatris and tricolon. “A hendiatris,” Dlugan writes, “is a figure of speech where three successive words are used to express a central idea.” Examples? Consider these:
- “Veni, vidi, vici.” – Julius Caesar (trans: “I came, I saw, I conquered.”
- “Liberté, Égalité, Fraternité.” – French motto
- “Wine, women, and song.” – Anonymous
“A tricolon,” Dlugan tells us, “is a series of three parallel elements (words or phrases). In a strict tricolor, the elements have the same length but this condition is often put aside.” In addition to Caesar’s “Veni, vidi, vici,” Dlugan quotes advice Franklin D. Roosevelt gave to speakers: “Be sincere, be brief, be seated.”
I’m not sure I ever gave the Rule of Three any serious thought before, though I recall my father, teaching me photography as a kid, talked about using patterns of three when composing a photograph. According to Dlugan, we can see examples of the Rule of Three at play throughout history: in religion (Father, Son, and the Holy Spirit), movies (Sex, Lies & Videotape, The Good The Bad And The Ugly), politics (Executive branch, Legislative branch and Judicial branch of government; Declaration of Independence: “Life, liberty, and the pursuit of happiness”); sales or advertising (in real estate: Location, Location, Location). Of course we learn about triads in music theory, as well.
Even though I never gave much conscious thought to the Rule of Three, I think that, like most rhetorical conventions, it penetrated into my thinking and composition through the magical osmosis of reading good writing. Dr. Seuss, for example.
Whatever the source, I unconsciously used the Rule of Three when I created my dreaded “elevator speech.” As much as I think the 30 second elevator speech has no place in a normal conversation between people who have an IQ over, say, 50, you would be surprised how effective it is to have a well-crafted self-advertisement handy when you are at a business or networking event and everyone in the room is asked to introduce themselves and describe what they do. I find myself in these situations about once a week. My elevator speech, I’m not at all embarrassed (well , actually . . . I am a little embarrassed) to recite:
I’m Alex Craigie. I’m a Partner in the Los Angeles office of Dykema. My practice currently focuses on helping Southern California employers  prevent,  manage and  resolve employment disputes as efficiently and cost-effectively as possible.
An example of a hendiatris at work. I might vary parts of this to suit the audience. For example, if I’m working a room that doesn’t have a clue who or what a “Dykema” is, I might throw in that it is a “premiere Mid-West full-service law firm. ” No matter what, though, I always include my core description which centers around three verbs which describe what I do: I prevent, I manage and I resolve.
So think about invoking the Rule of Three.